Pure BioPower Eco Clothing Collection

Saab has made a business out of producing fun-to-drive vehicles combining its Scandinavian design principles of form and function with responsible performance. These values are translated to clothing by launching the Pure BioPower Eco Clothing Collection in partnership with the Swedish clothing design firm Reflective Circle, designer Josefin Lassbo. The fashions were revealed at an exclusive pre-New York Auto Show party where the Saab 9-X BioHybrid concept car made its North American debut.

Garments in the Pure BioPower Eco Clothing Collection by Saab/Reflective are made from 100 percent ecological/organic cotton, certified by Skal International. Fabric dyeing, printing and washing is done in an environmentally certified system.

The Pure BioPower Eco Clothing Collection is committed to the environment – social as well as natural. Social responsibility is at the heart of the commitment. The factories producing the clothing are committed to ethical practices by vigilantly adhering to standards such as freely chosen employment; no tolerance of child labor; payment of a living wage; healthy and safe conditions; and reasonable working hours.

An innovative twist on the Scandinavian design principle of form and function is the Coroso Nut. The buttons in the Pure BioPower Eco Clothing Collection are made from Coroso nuts. Coroso nuts come from Palm trees found in the rain forests. Using these nuts to make buttons is an organic, sustainable solution to fabricating synthetic materials to make buttons. It’s a small element to be sure, but it serves to hold things together. “The benefit with the Coroso nut is that its harvest leaves the rain forest untouched,” Simonsson added. “Even more, the use of the Coroso nut gives an economic use to the rain forest and so helps to protect the rain forest.”